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A niche Strategy For Home Builders and Residential Developers

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The brand new economy still forecast to be gloomy and an uncertain road ahead, many residential developments and their builders have put the brakes on new construction projects. For builders and developers in the speculative home building market the ideas for earning a living from what they do best and remaining solvent while doing so are limited and challenging.

Many have resorted to building smaller homes using value engineered construction plans, emphasizing quality not quantity. Much more effort moved into making a home energy-efficient and while using latest green technologies available today. Also, more affordable homes are usually built using less expensive, more standardized materials.

Builders have sharpened their pencils to contract profit margins, incorporated more productive approaches to reduce operating costs and upgraded towards the latest technologies to streamline project efficiency. Some have even regrouped, combining resources and developing partnerships with others in their field.

But cost saving tactics can only go so far, particularly with bank financing for builders and developers remaining a problem. Creative, private financing has been the alternative for some, however, that is not without its own drawbacks. High aprs and larger upfront contributing costs required of builders and developers can significantly eat into profit margins.

Many home building companies realizing that future success will depend not only on fresh business practices and sleeker operational models that continually produce less expensive, noticeably better homes are now innovating; stressing more creative approaches to buyer's needs. The option of advertising their speculative homes via 3D virtual house plans is fast-becoming the preferred innovative sales tool.

Today's buyers want things their way. And they expect a say in what ever they get. For example, many are more focused on practical and reasonably attractive function than simply fancy document. Small efficient floor plans with flexible space are more relevant than grandiose entrances with huge staircases. Rather than guessing to be able to build and hoping they'll come, for you to prospective homeowners, and give them a for you to personalize each project.

That is the reason why many open-minded builders, thinking outside the box, tend to be pre-selling semi-customized versions of model homes, through computer modeling of 3D house plans. By giving several base floor plans with full computer generated 3D color views of both the inner and outside of the proposed new home plan, builders and developers are allowed to market their projects using least amount upfront costs and arrangements.

This relatively inexpensive, cost-effective market strategy is a win-win situation worth taking into consideration. Builders don't have to spend a dime in advance on house construction materials or labor costs without knowing the end result. Their sales team and physical presence can be significantly reduced - think virtual medical practice. Actual site visits to model homes would be encumbered by bad weather or scheduling inconveniences. Virtual tours would be available while on the company website featuring all 3D imagery of the home plans and accompanied by detailed lot information, pricing options and customizations or upgrades.

For a buyer, who's going to now "shop" from the benefit of his or her her home, an initial "walk-through" doesn't waste either party's time. With virtual 3D modeling of floor plans future homeowners can see what the proposed residence will appear as and get yourself a good impression of spatial relationships within layout. They can view color options and material choices with respect to exterior siding, trim details and interior designs.

Buyers still crave customized spaces that and feel more like unique personal expressions. Starting with the pre-designed computer generated floor plans; buyers would be able to interact with pre-packaged upgrades, color and material choices along with other customizable suggestions. All material and take care of details such as lighting, fixtures, hardware, appliances, flooring, paint color and exterior siding can then easily be selected and pre-priced. Contracts could be finalized with the least regarding effort.

The marketing strategy of pre-selling new home construction with 3D house plans is an effective method also for large developments but is especially beneficial for small builders with very little capital with sales producers. A number personal small builder clients with one or two building lots involving their inventory have chosen to pre-sell with 3D house plans rather than start risky construction projects on hypothesis. The money have used architectural design work pales in comparison to the financing of building construction. And the peace of mind gained from knowing that the project is bought works wonders on reducing job anxiousness.

Marketing speculative home construction through pre-designed customizable house plans and computer generated 3D modeling is fast-becoming the new norm. We now seen this trend both locally and nationwide where future homeowners have a say ultimately design and construction of their new home and builders have found a new niche for maintaining a profitable online business.

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asked Oct 21 by MarjorieMcIl (100 points)

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